- Culture: Understand and value core elements of Saudi culture.
- Knowledge: Contribute new knowledge in the fields of science and technology.
- Performance: Commit to continuous improvement in performance and quality.
- Leadership: Demonstrate and build leadership with respect to academics, research and service.
- Faith: Honor the role of faith in life.
- Integrity: Demonstrate professional and institutional integrity.
- Responsibility: Embrace social and environmental responsibility.
- Honesty: Demonstrate honesty in one's actions and treatment of others.
- Service: Provide value-added service at the local, regional and international levels.
- Learning: Instill the habit of lifelong curiosity and learning.
- Equal opportunity: Strive for equal opportunity within the context of valuing talent and ability.