The Alfaisal University brand represents what Alfaisal stands for - its promise to the market - and is represented in imagery and words. Corporate (visual) identity is one element of the brand, and is the way in which the University presents itself to the public including but not limited to the Alfaisal Logo, market positioning, corporate colours, typefaces and other elements of visual identity.

As per the University brand guidelines there is only one logo identity for the University: The Key hole with image of Late King Faisal with the three foundations: Faith Knowledge and performance in Arabic.

The iconic image is the unifying symbol that represents all the colleges, departments and sections and should appear on all materials internal/external.
Individual college & department logos are identified through the three colour strip of blue, pink and green with the concerned college and department name only.
Other logos, slogans or tag lines must not be developed or used to represent sections, units, internal departments, programs, initiatives, research centres, institutes, groups or communities that are wholly owned by the University.

Special logos shall not be developed or used to represent joint ventures. To brand a joint venture, the name of the joint venture and the recognised and trusted logos of the joint venture partners are to be used in accordance with the brand guidelines and approved by the Marketing Department.

Use of the Alfaisal Logo and corporate identity must follow the Brand Guidelines established and kept by Marketing Department.

Students, student clubs or associations, or staff must not use the Alfaisal logo for assignments, outside work, or any other purposes not approved by Marketing Department.

All applications of the Alfaisal name, or logo, whether produced by Alfaisal, students, or students associations and third parties, must be checked for corporate identity compliance and approved by Marketing Department.

All marketing and communications – print and digital – must follow the University’s brand guidelines to enable the university community to tell the Alfaisal story in a consistent compelling and authentic way.

Brand Guideline Download (PDF)