Faculty

Dr. Matti J. Haverila
Associate professor of Marketing
College of Business
Alfaisal University
Riyadh, KSA

Email: mhaverila@alfaisal.edu
Tel: (+966 1) 215-7714
Fax: +(966-1) 215-7611

Education:
Ph.D.	1995	Tampere University of Technology, Finland
Graduate Certificate in Teaching and Learning in Higher Education	2008	Tamk University of Applied Sciences, Finland
M.Sc. (Information systems)	1998	Golden Gate University, San Francisco, CA, USA
Licentiate of Technology	1984	Tampere University of Technology, Finland
MBA (Marketing)	1982	University of Oregon
M.Sc. (Industrial Management)	1978	Lappeenranta University of Technology, Finland

Scholarships:

Foundation of Leo and Regina Wainstein, 1980.
Rotary Scholarship Foundation, 1981.
Foundation of Emil Aaltonen, 1982.
Foundation for Economic Education, 1994.
Jenny and Antti Wihuri, 1995.
Marcus Wallenberg, 1995.
Tampere University of Technology, 1995.
Paulo Foundation, 1996.
Valdosta State University, 1996.
The Trade Society of Tampere, 1996.
American University of Sharjah, 2006.

Practical work experience:

Infacs Leadership Technique Ltd., Tampere, Finland. 1990 -, President and CEO
Cybelius Software Inc., Silicon Valley, CA. 1999-2002. President and CEO.
Finpro, Finland Trade Center, New York, NY and Silicon Valley, CA. 1999-2000. Commercial Counselor.
Prodax Software Oy, Tampere, Finland.1990-91.
United Paper Mills (UPM) Ltd.
- Walkisoft Caribbean Ltd. (subsidiary of UPM), Freeport, Bahamas. 1988-90. President.
- Dowdings Ltd. (subsidiary of UPM), Ripley, Derby, UK., 1986-88.
- President, Division of Stationary Products.
Aaltonen Works Ltd., Tampere, Finland.
- General Manager, Rubber Products Division, Tampere.1983-84.
- Director of strategic planning, Head Office, Tampere. 1982-83.
- Marketing manager, Viiala Leather, Viiala. 1980-81.
Metso Ltd, Jyväskylä. 1979-80. Researcher.

Teaching Experience:

Principles of Marketing
International Marketing
E-Commerce
Marketing Strategy
Marketing Simulation and Planning
Marketing of Technology Products

Publications:
Refereed journal papers:

Haverila Matti, Buskirk Bruce, Ralph David: Successful product launches in high-technology industries: A cross-cultural marketing methods study. Journal of the Academy of Business Administration. Spring 1998, Vol. 3, No. 1.
Matti J. Haverila, Sajid Khan, Paul Williams, Earl Naumann: An exploratory study of switching motives in a B2B services context, Review of Business Research, Vol. 8, No. 1, 2008.
Sajid Khan, Earl Naumann, Robert Bateman, Matti Haverila: Cross-cultural comparison of customer satisfaction research: US versus Japan, Asia Pacific Journal of Marketing and Logistics, 2009, Vol. 21, No. 3.
Matti Haverila, Marjatta Myllylä, Hanna Torp: Towards innovative virtual learning in vocational teacher education, European Journal of Open, Distance and e-Learning, Spring 2009, Vol. 1, available at http://www.eurodl.org/?p=archives&year=2009&halfyear=1&article=355
Matti Haverila: Marketing concept, mix, and organization and planning when launching new products into the international markets: Case Finnish high tech companies, International Journal of Strategic Management, Vol. 9, No. 1, 2009.
Matti Haverila, Earl Naumann: Customer satisfaction and complaints: Is there a relationship? Review of Business Research, Vol. 9, No. 1, 2009.
Matti Haverila: The factors affecting new product success in technology companies: Case Finland, International Journal of Product Management, Vol. 12, No. 2, pp. 176-198, 2010.
Earl Naumann, Matti Haverila, Sajid Khan, Paul Williams: Understanding the causes of defection among satisfied B2B service customers, Journal of Marketing Management, accepted Spring 2009.
Matti Haverila and Reza Barkhi: The influence of experience, ability and interest on elearning effectiveness, European Journal of Open, Distance and e-Learning, accepted Summer 2009, Vol. 1, available at: http://www.eurodl.org/?keyword=collaborative%20learning&article=359
Matti Haverila, Earl Naumann: Customer satisfaction and complaints: A longitudinal analysis in a B-to-B services industry, Journal of Services Research, Vol. 10, No.2, 2010.
Matti Haverila: “Newness to the firm”-variables in the NPD process of technology companies, International Journal of Business Innovation and Research (IJBIR), Vol. 5, No.1, 2011.
Matti Haverila: The nature of the new product idea, accepted to Journal of International Management Studies, Volume 10, Number 1, pages 85-91, June 2010.
Matti Haverila: Cell phone feature preferences and gender differences among college students, International Journal of Mobile Communications, Vol. 9, No. 4, 2011.
Matti Haverila: Factors related to perceived learning outcomes in e-Learning, International Journal of Knowledge and Learning, Vol. 6, No. 4, 2010, DOI: 10.1504/IJKL.2010.038652.
Matti Haverila: The marketplace variables in successful and unsuccessful NPD projects in technology intensive companies, Journal of Technology Management and Innovation, Journal of Technology Management & Innovation, Vol. 5, No. 4, 2010.
Matti Haverila: Product offering as part of the NPD process in technology companies, International Journal of Innovation Management, DOI: 10.1142/S136391961100360X.
Matti Haverila: What do we want specifically from the cell phone? An age related study. Telematics and Informatics, Vol. 29, No. 1, pp. 110-122, 2012, doi:10.1016/j.tele.2011.02.004, available at: http://dx.doi.org/10.1016/j.tele.2011.02.004.
Matti Haverila, Earl Naumann, Robert Bateman: The drivers of customer satisfaction in strategic consulting engagements: A global study. Management Decision, Vol. 49, No. 8, pp. 1354 – 1370, 2011, avalable at: http://www.emeraldinsight.com/journals.htm?issn=0025-1747&volume=49&issue=8.
Matti Haverila, Nick Ashill: Intelligence in the NPD process of technology companies. Market Intelligence and Planning, Vol. 29, No. 5, pp. 556 - 576.
Matti Haverila: Mobile phone feature preferences, customer satisfaction and repurchase intent among male users. Australasian Marketing Journal, Vol. 19, No. 4, pp. 238-246, DOI:10.1016/j.ausmj.2011.05.009
Matti Haverila: Prior e-Learning experience and perceived learning outcomes in an undergraduate e-learning course. Journal of Online Learning and Teaching, Vol. 7, No. 2, 2011.
Matti Haverila: Cell phone behavior and educational level: Are there any differences? Submitted to Young Consumers, Vol.12, No. 4, 2011.
Matti Haverila: Company related variables and their impact on the NPD outcome in the context of international markets in Finnish high-technology companies. Submitted to The Journal of High Technology Management Research, Accepted Fall 2011.

Books:

Haverila Matti - Saarikorpi Jorma: Marketing. Infacs Oy. Tampere, Finland. 1994.
Haverila Matti : The Marketing Strategy of Finnish Internet Content Providers in the International Market Place. In The development of the Competitiveness of Internet Content Providers, F&L Management Services, Helsinki. 1998.
Haverila Matti: Marketing in the Digital and Information Age: Strategies and Tools for the Global Networked Economy. Infacs Ltd. 2004.
Haverila Matti, Uusi-Rauva Erkki, Kouri Ilkka, Miettinen Asko: Industrial Management. Infacs Ltd. Tampere, Finland. Sixth ed. 2009 (Fifth ed. 2005, Fourth ed. 2003, Third ed. 1999, Second ed. 1994, First ed. 1993).

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