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College of Medicine
College of Engineering
College of Business
College of Science and General Studies
| Undergraduate 4 Years Course Plan | Course Description | Undergraduate Brochure |
The College of Business offers a Bachelor of Science degree with
concentrations in one or more of the following areas: Accounting,
Finance, General Business, Marketing, and Project Management.
Accounting Concentration
Accounting may be the best route to a successful business career. It is
considered the language of business, and the American Institute of Certified
Public Accountants (AICPA) summarized it best by saying that Accounting is
“The One Degree with 360 Degrees of Possibilities.” The field of accounting
has changed dramatically in response to such explosive trends as the
computer revolution, increased government regulations, frequent tax law
changes, the globalization of business, and the on-going downsizing and
restructuring of enterprises. Accountants have assumed a more prestigious
role of controllers, financial experts, system professionals, management
consultants, budget analysts, and company auditors. More CEOs have
undergraduate or graduate degrees in accounting than any other area of
study. In this increasingly complex and competitive business environment,
accounting skills are very much in demand and accounting has become a
dynamic career. It is also associated with relatively higher remuneration.
The demand for accountants appears to be growing and outstripping supply and
the job opportunities for accountants in today's business climate is better
than ever, particularly so for women. As an accounting graduate, you may
enter public accounting, private industry or pursue a career in government
or not-for-profit organizations.
Finance Concentration
Never has there been a more appropriate time to study finance. Alfaisal
University, College of Business offers a concentration in Finance which aims
to provide students with a theoretical and practical understanding of the
fundamental principles of finance. It introduces students to evaluation
models that are used by finance practitioners to evaluate assets and
investments. Students will start with the basic principles of time value of
money. This will lead to valuing bonds and shares and understanding the role
they play both in the firm and in the market place.
Students will learn how a financial manager evaluates a project taking into
consideration the cost of funding the project and the risk associated with
the project. Students will also develop an understanding of the nature of
the firm, its objectives and the ethical implications of these objectives.
The concentration covers six core units: Principles of Finance, Managerial
Finance, Corporate Finance, Financial Markets and Institutions, Investments,
and Islamic Banking and Finance.
Marketing Concentration
The marketing concentration provides students with an analytical and
comprehensive understanding of marketing. Students will be able to generate,
analyze, interpret, and present marketing information that firms and other
organizations need to satisfy and keep customers through the development of
innovative products and services, which build brand equity and provide
excellent return on investment.
Graduating students will be able to use a wide range of practical and
up-to-date marketing tools and techniques. They will be able to utilize
information, and knowledge to support innovation in a wide range of
organizations including business, non-profit organizations, and government
entities.
Project Management Concentration
With increasingly competitive businesses environments, corporations are
relying on project managers to achieve strategic goals through effective
management of innovative solutions. To achieve this target, many
organizations adopting business-based project management approach and
methodologies to manage and deliver these solutions through projects. This
triggered high demand for experienced project managers with knowledge in
project management frameworks, lifecycles, processes, tools, and techniques.
A business degree with project management concentration will develop the
competence of our graduates and equip them with required skills to plan,
control, execute, and manage all project management attributes for
successful delivery of the scope, in a timely manner and within budget. With
such skills, our graduates are qualified to work in virtually all industries
both in public and private sectors.
Coursework is centered in three areas: