Support Services

Marketing

Role

The Marketing office is responsible for developing marketing strategies to promote the Alfaisal University brand name for recruitment efforts of students and skilled employees through TV, radio, and the web to help Alfaisal achieve its overall strategy. As well as promoting the research undergone at the University.

Key Responsibilities

Develop adequate policies, procedures and processes to maintain efficient operational excellence in order to achieve Alfaisal's overall strategic objectives.
Develop strategies to reach target audiences, discerning appropriate promotional approaches, and combine all marketing productions to project a total and uniform concept.
Introduce Corporate marketing and awareness raising campaigns
Conduct Market research to develop marketing strategies and evaluation of existing campaigns and activities
Organization of major events such as Open Day to increase awareness of University service offerings.
Development and coordination of the University's postgraduate marketing strategy, including development and maintenance of website, production of targeted opt-in e-newsletters for potential postgraduate students
Production of newsletters for high schools periodically in print and on the Web
Production of specific corporate publications, including annual production of undergraduate course booklets and publications for high schools
Advertising of Alfaisal University programs
Administration of a website for high school students, parents, teachers, and potential students