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College of Medicine
College of Engineering
College of Business
College of Science and General Studies
College of Business |
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Dr. Matti J. Haverila, Phd.
Dr. Matti J. Haverila has a Ph.D. in Industrial Management with an emphasis
in Marketing from Tampere University of Technology in Tampere, Finland. He
has a MBA in Marketing from the University of Oregon, a Master of Science in
Information Systems from the Golden Gate University in San Francisco,
California, and a Master of Science in Industrial Management from
Lappeenranta University of Technology in Finland.
Dr. Haverila also has also earned the Teaching Certificate professional
designation from Tampere University of Applied Sciences in Finland. Dr.
Haverila is an associate professor of marketing at the College of Business
and teaches marketing courses in both the MBA and undergraduate programs.
Dr. Haverila has almost 20 years professional experience in teaching at the
university level. In addition he has more than 10 years of practical
experience in global business including Finland, U.K., U.S. and the Bahamas.
In addition he has served the Finnish Government as a Commercial Counselor
in both Palo Alto, California and New York in United States.
Dr. Haverila has published more than 20 refereed journal articles and
presented numerous conference presentations throughout his career. His
research interests are in marketing of technology intensive products, new
product development (NPD), customer satisfaction and loyalty, e-learning,
and the cell phone feature preferences and behavior.